Marketing


Recruitment & Retention

Top 5 Ways to Refresh Your Studio from the Inside Out (Open Access)

If the content of your studio stays the same year after year, it will feel stale to your students no matter what your marketing or website say. Time to mix it up and keep students wondering what will be exciting and different this year!

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Technology Tips and Tools: How to Get More Students to Contact Your Studio

There is a lot of advice given about how to get more students for your studio. Many recommendations are offered: Facebook ads, social media marketing, Google marketing, referrals, and even word of mouth. These are important tools for getting people to discover your studio. But, none of them are as important as your website.

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Digital Marketing

Top 5 Proven Tactics to Rank #1 on Google for Your Music Studio (Open Access)

Search engine optimization (SEO) has brought new students every week for about the past three years to my music school, South Shore Piano School in Quincy, Massachusetts. And so, I have become passionate about the opportunity it presents for our careers, our profession, and our prospective students.

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Promoting Your Music Teaching Business Through Branding

Effective branding aims to differentiate a business or an individual from others in a crowded field, establish trust and resonate with the target audience, setting yourself apart in a saturated market. Let’s explore the power of branding.

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