Marketing


Recruitment & Retention

Top Five: Time to “Tune Up” Your Studio Business Practices! (Open Access)

Establishing an effective policy is integral to running a studio smoothly and efficiently. But how do we actually enforce these policies to make sure we get paid on time, aren’t run over by pushy parents or aren’t allowing our lives to be consumed by resentment toward those who don’t respect our boundaries? How can we enforce our policies while still giving attention and appropriate grace to those in need? How can we be kind and understanding of our families while making sure we maintain healthy boundaries? …

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Studio Marketing: Creating Value, Meeting Needs (Open Access)

Meeting a customer's need or solving a problem means we are responding to the situation with possibility. Marketing is about communicating the value of what we do and how that value can meet a need or solve a problem. Marketing is not about listing our credentials and studio features and then hoping parents will notice. …

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52 Ways To Create An Impression

First impressions count. So do second, third and ninth impressions in successful marketing efforts to recruit and retain students. Marketing, branding and professional image are essential ongoing elements of a thriving studio. …

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Digital Marketing

Top Five: Time to “Tune Up” Your Studio Business Practices! (Open Access)

Establishing an effective policy is integral to running a studio smoothly and efficiently. But how do we actually enforce these policies to make sure we get paid on time, aren’t run over by pushy parents or aren’t allowing our lives to be consumed by resentment toward those who don’t respect our boundaries? How can we enforce our policies while still giving attention and appropriate grace to those in need? How can we be kind and understanding of our families while making sure we maintain healthy boundaries? …

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3 Steps to Building a Client-Centric Social Media Marketing Plan (Open Access)

Overwhelmed with using social media to market your studio? You’re not alone. The social media world is constantly changing, and it can feel downright frustrating trying to keep up with the trends. …

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