Recruitment & Retention

Studio Marketing: Creating Value, Meeting Needs (Open Access)

Meeting a customer's need or solving a problem means we are responding to the situation with possibility. Marketing is about communicating the value of what we do and how that value can meet a need or solve a problem. Marketing is not about listing our credentials and studio features and then hoping parents will notice. …

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52 Ways To Create An Impression

First impressions count. So do second, third and ninth impressions in successful marketing efforts to recruit and retain students. Marketing, branding and professional image are essential ongoing elements of a thriving studio. …

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